Podcasting is on the up, and I don’t think this is a flash in the pan trend. The apparently simplistic nature of the medium from production to accessibility makes it one that seems to appeal to the masses. In this age of on-demand entertainment combined with smartphones, podcasts are accessible and entertaining. But don’t let perceived simplicities fool you, I believe we are passing the days of just anyone throwing a second rate piece of audio together and gaining an audience. Audio needs to have professional production values of the highest qualities, or listeners will quickly move on to the next available podcast, especially given the vast amount of content available to listen to. Audiences are growing to expect the same quality of content to that if they tuned into the BBC in the UK or NPR in the States.
When I ask people what podcast got them interested in the medium, I am finding an increasingly common answer – “Serial”. If you are reading this and you’ve never heard of or listened to Serial, I strongly suggest you grab your smartphone and get listening (as soon as you finish reading this, that is!). I guarantee you won’t only become hooked, you will need another fix as soon as you are finished – keep calm and see my last post for some recommended listening.
Now, you could spend all day targeting true crime junkies. However, the real beauty in podcasting is that you can find a podcast about almost anything – from sports to Dungeons & Dragons.
With the above in mind, I feel that it is about time more brands and professionals begin to step up and start creating their own podcasts. They are a fantastic educational tool, and can be even better for establishing your voice as one of an authority within a specific industry. For example, the host of Sword & Scale, Mike Boudet, combined his audio engineering background with his love for unsolved mysteries and has now firmly established himself as a voice in true crime circles, through his podcast.
So if you work in an industry or have a hobby you are passionate about, give a podcast some consideration. Search for your subject in iTunes and you may even find a lack of content, meaning you have a ready carved niche to establish yourself within!
Good luck, and I hope to hear some of your content in the future!
Down To Business
If you are thinking of setting up a podcast, from production to hosting it can be a daunting task! But worry not, use the contact form on the side of the page to get in touch and I can give you a quote for anything from recording and editing to marketing and hosting!